IBS > Publications > Green Silver Age Mobility (GreenSAM)

Year:2021

Authors:Merit Tatar, Maarja Käger

Funder:European Commission

Related project:Green Silver Age Mobility (GreenSAM)

Green Silver Age Mobility (GreenSAM)

Although a lot of cities in the Baltic Sea region are introducing green urban mobility solutions, the majority of senior citizens remains reluctant towards these alternatives. The GreenSAM project developed a toolbox of good practices and potential obstacles for the participation of seniors in the decision-making processes in green urban mobility. The toolbox applied by public authorities in Hamburg, Aarhus, Gdansk, Tartu and Riga enables to exchange knowledge in efficient involvement of seniors and increasing their acceptance of eco-friendly mobility services such as collective transport and ride-sharing.

The project made an important step to increase the acceptance of eco-friendly mobility services among senior citizens. The eight GreenSAM partners from six countries of the Baltic Sea region jointly developed guidance for improved participation of elderly citizens in green urban mobility solutions. The developed solutions focused on inducing behaviour change among the user group of elderly citizens, helping public authorities to gain structured knowledge on the user needs, and increasing needs-driven decision-making in urban mobility planning. A big emphasis was made on the transnational exchange and dissemination of the results is an important aspect of the project, too. The dissemination strategy includes the exchange with seven Follower Cities: Gothenburg and Växjö (Sweden), Oslo (Norway), Tampere (Finland), Vilnius (Lithuania), Gdynia (Poland), St. Petersburg (Russia). The project also developed solutions and made impact assessment for age-friendly public space for green mobility. The partners explored a number of issues related to the general public space design with regards to senior needs. This included possibilities for making older people feel more confident with green mobility modes, exchanging the experience and success stories, as well as institutionalising of practices.

In the project, IBS was responsible for creating a Participation Toolbox for age-friendly green mobility solutions.

Read more about the project incomes: https://keep.eu/projects/21638/Green-Silver-Age-Mobility-EN and https://interreg-baltic.eu/project/greensam

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